When we think of the iconic Parisian fashion house, Chanel, the first thing that comes to mind is the elegant and timeless designs of founder Coco Chanel. From the classic Chanel suit to the iconic Chanel No. 5 perfume, Coco Chanel's influence on the world of fashion is undeniable. However, in the world of fashion, change is constant, and designers come and go. So, who designs for Chanel now?
Who Runs Chanel Now
Chanel is currently under the leadership of CEO and President, Alain Wertheimer. The Wertheimer family has been the owners of Chanel since the 1920s when Coco Chanel herself struck a deal with Pierre Wertheimer to help fund her fashion house. The family has continued to steer Chanel to global success, ensuring that the brand maintains its legacy of luxury and innovation.
Chanel's Current Designer
Virginie Viard is the current Creative Director of Chanel. Viard took over the reins following the passing of Karl Lagerfeld in 2019. Viard had been Lagerfeld's right-hand woman for over 30 years, working closely with him on the design and development of Chanel's collections. Her appointment as Creative Director was a natural choice, given her deep understanding of the brand and its heritage.
Creative Directors of Chanel
Chanel has had a few notable Creative Directors throughout its history. Karl Lagerfeld is perhaps the most famous, having served as the Creative Director of Chanel for over three decades. Lagerfeld was known for his innovative designs and his ability to reinterpret Coco Chanel's classic style for the modern woman.
Before Lagerfeld, the talented designer, and artist, Jacques Polge was the Creative Director of Chanel. Polge was responsible for creating some of Chanel's most iconic fragrances, including Chanel No. 5 and Coco Mademoiselle.
Fashion Designer for Chanel
Coco Chanel herself was the original fashion designer behind the brand. Known for her revolutionary designs that liberated women from the constraints of corsets and introduced comfortable yet chic clothing, Coco Chanel's influence on the world of fashion is unparalleled.
John Galliano and Chanel
John Galliano, the British fashion designer known for his extravagant and avant-garde designs, briefly served as the Creative Director of Chanel in the late 1980s. Galliano's tenure at Chanel was short-lived, but his impact on the brand's aesthetic was significant. Galliano's theatrical and romantic designs brought a new energy to Chanel, paving the way for future Creative Directors to push the boundaries of fashion.
Chanel's New Creative Director
After Karl Lagerfeld's passing in 2019, Virginie Viard was appointed as the new Creative Director of Chanel. Viard's designs for the brand have been praised for their modern yet timeless elegance, staying true to the spirit of Coco Chanel while infusing a fresh perspective into the collections.
Chanel Lead Designer
As the Creative Director of Chanel, Virginie Viard holds the role of lead designer for the brand. Viard is responsible for overseeing the design direction of Chanel's ready-to-wear, haute couture, and accessories collections, ensuring that each piece reflects the brand's heritage and vision.
What Made Coco Chanel Famous
Coco Chanel's revolutionary approach to fashion is what made her famous. She introduced the world to the concept of casual chic, creating designs that were both comfortable and stylish. Coco Chanel was also known for her use of jersey fabric in women's clothing, a daring choice at a time when luxury fashion was synonymous with heavy, restrictive fabrics.
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